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The ultimate managed Header Bidding wrapper for independent publishers who value their existing advertising partnerships, don’t rely on ad networks, and demand full control over their monetization strategy.
DemandFusion is a publisher-first Header Bidding AdTech framework designed to put you in complete control of your ad operations. Our powerful interface ensures you capture every dollar of ad revenue by maximizing advertiser participation. With DemandFusion, you can drive true competition among advertisers, extracting the highest value from every ad zone. Don’t just manage your ads—master them and unlock your full revenue potential.
Publisher advertising technology has become overly complicated, draining valuable resources from publishers and their development teams. DemandFusion changes the game with a streamlined, powerful interface that empowers publishers to fully capitalize on their ad operations and boost revenue.
Our managed header bidding platform offers flexible tools that let you leverage your existing ad partner relationships—or tap into ours—while maintaining complete control over your strategy. With DemandFusion, you get the fastest and most effective monetization engine, fully customizable to meet your specific needs.
Designed to be an integral part of your AdOps strategy, DemandFusion enables you to make rapid, data-driven adjustments that drive performance and increase earnings. With our solution, you’ll outpace publishers who rely on dedicated AdOps software engineers, ensuring you stay ahead in the revenue race.
Allowing publishers to seamlessly integrate in Header Bidding:
Now you can set price floors for each of your ad demand partners including Google AdExchange in header bidding. Conditioning programmatic bidders to pay a higher price for your inventory.
Target ad zones or specific demand partners globally, regionally, or within the BIG4 (US, Canada, UK, Australia), including just the US. Streamline ad calls and speed up delivery by engaging only the partners interested in that inventory.
Customize IDs, demand partners, ad dimensions, and more for Desktop, Tablet, or Mobile— even disable zones per device. Best of all, no site code changes needed—it all happens “automagically.”
Control custom triggers, refresh caps, and price floors per ad unit—tailor strategies for each anchor, sidebar, or in-content unit. Even dynamically drop floors with each refresh.
Control how multiple ad units can function in one zone or set limits on height/width and DemandFusion will optimize the combination of ads to fit within that zone and maintain that with each ad refresh.
If a zone is unfilled, control how it behaves. Choose to collapse the DIV, keep a shadowbox there to prevent CLS, force another ad call through header bidding with a lower price floor, or even stop refreshes for that zone.
Sponsored post blocking ads? Just input the URL in DemandFusion to disable ads for that page. You can even set a date to re-enable ads and monetize later.
Choose to have your ad code wait to loan until it detects human interaction – effectively excluding your ad code from PageSpeed evaluations.
Our managed header bidder platform streamlines and optimizes integration with DMPs, ad quality, security, creative, and user verification tools.
Disclaimer: This calculator is for demonstration only and should not be considered a quote. Actual site performance using DemandFusion Managed Header Bidding may vary significantly, with results potentially higher or lower than estimated.
Due to popular demand of our Beta program for Managed Header Bidding, we limit our numbers to ensure a positive onboarding experience. Our wait is about 5-6 business days.