Is it Still Worth it to Run Ads on My Website?
It’s a new year, and many of us have spent time reflecting, making plans for the future, and setting some new goals. It’s the perfect time to take stock of our priorities and evaluate how we spend our time. Ask yourself: What brings you the most fulfillment? What motivates you to get out of bed […]
How to be Proactive During the Q1 Ad Spend Slowdown
Many people look forward to the new year as an opportunity for goals, growth and change. A fresh start can be so good for the soul! Then, like a thief in the night, decreased ad spend in the first quarter comes in to try and squander all the hopeful aspirations that accompany a new year. […]
Let’s rewind: What is Ads.txt?
Let’s take it from the top: What is ads.txt Did you know that back in the day (circa 2017), there was virtually no safeguard in place for ad tech vendors to represent to their advertisers that they had access to your site’s ad space inventory? It was the ad-tech equivalent to the wild wild west. […]
CPM vs. CPC
CPM and CPC are two commonly used advertising models in the digital world. Understanding the differences between the two is crucial for businesses that want to maximize their advertising budgets. We will share an in-depth comparison of CPM vs CPC, explaining their differences, advantages, and disadvantages. CPM stands for cost per mille, also known as […]